Wednesday, January 26, 2011

Facebook Having the "Best Week Ever"?

Leave it to VH1 to be MIA when you need them to cover the big stories...

Just over a week ago, The Social Network brought home the Golden Globe for Best Motion Picture- Drama (in addition to several other categories). Although I'm just as enamored with Facebook as the rest of the world, I am apparently alone in my opinion that the movie "portrayal" is neither dramatic or award-winning. This is evidenced by Tuesday morning's reception of 8 Academy Award nominations, including Best Picture, Best Director, and Best Actor.

Fast forward to the State of the Union Address Tuesday evening. President Obama references Facebook as he discusses the major innovations affecting our economy.

But what I am most impressed by with Facebook is the continued ability to remain focused on the "social interaction" aspect of its users. Apparently the application for the patent was filed in September but social CAPTCHA has just recently received quite a bit of attention. Instead of the blurry or warped letter/number combos usually used in security features, Facebook refers back to what it knows- the pictures that drive the site. A person wishing to change their password or log-in on an unfamiliar computer will be prompted to give the name of their friend in the random picture generated.

traditional captcha
social captcha
via The Facebook Blog


Do I think it's without fault? No.
Do I think it's yet another really cool idea from the people who show no signs of slowing down? Absolutely.