And just to prove how brilliant I really am (just kidding- sorta), we witnessed...
Mark Zuckerberg,
Jesse Eisenberg (The Social Network Mark) and
Andy Samberg (The Saturday Night Live Mark)
take the stage for our holy-Facebook-overload pleasure during SNL's opening monologue last night. (In case you missed it, check out the clips at Mashable- I can't bring myself to further the overload here.)
Best Week Ever.
In all seriousness, it really is impressive to consider how much Facebook has achieved, while all throughout staying true to their "roots". As demonstrated by the proposal of social CAPTCHA, the social interaction aspect of what they are doing continues to be the concentrated focus.
In a recent article discussing Twitter for business owners, I was left somewhat disappointed by most of the advice given. The overwhelming adage given by young entrepreneurs is to recognize you are using a social tool to promote your business. No one wants to follow a business that is just self promoting. Customers want a personal connection, so use these new mediums to create this relationship with a much larger audience. Um, forgive me for being harsh about this, but isn't a very basic principle in business interaction [selling] to focus on the customer versus the product? To find out what customers want and developing a solution to their needs? How about to establish a relationship that keeps people returning?
Facebook has continued to find innovative ways to reinforce their central focus. Basic, basic business. Our resources may be evolving, but it doesn't mean your mission statement should be disregarded like a copy of The Yellow Pages.
