Friday, April 8, 2011

Facebook v. Twitter: Social Sharing is Caring 'Likes' Both


Houston- We have a Facebook page.

Yes, that's correct, I've joined approximately 61% of Fortune Global 100 companies. You're probably thinking, "So what?" Consider though that 77% of these companies have Twitter accounts and only 36% have corporate blogs. 

While Twitter may carry the most business users, there is no denying the impact of a successful Facebook page. A simple Facebook "Like" can serve as an ambassador to spread your company's message. A recent study by Eventbrite estimates the average "Like" to bring  in $1.34 versus the $.80 the average tweet drove in ticket sales. The question is why. What do you feel makes the Facebook News Feed different from the Twitter Timeline?