On Wednesday, Lil Wayne destroyed the Guinness World Record by clocking almost 600,000 Facebook 'Likes' in a 24 hour period. Just hours before, Oreo was celebrating that record with almost 115,000 'Likes'.
Once again, Lil Wayne is proving there is a serious business tycoon behind the tattoos. Back in 2009 he was already reaching out to his mass of Facebook fans, partnering with AT&T to bring the first live streaming concert to social media. Since then, the number of Facebook users has grown by 100,000,000+ in the U.S. alone. Before Facebook, Lil Wayne had earned the honor of Top Ringtone for 2008. See the pattern?
At a time when social media outlets are becoming an absolutely essential business tool, Lil Wayne continues separate himself from any competition. His last full album release was back in 2009 [he actually spent most of 2010 in prison] yet he has continued to stay relevant. And rather than being restricted to the "rapper" tag, experimental music style has allowed him to reach markets far outside the walls of hip-hip. Take notes executives- the Best Rapper Alive seems to always be two steps ahead of the game.
